Theatre of Truth(s)

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My way

Posted on Sunday, August 20th, 2023Sunday, August 20th, 2023 by Ella Joseph

If you asked my mom, she would tell you what a sweet yet strongly opinionated and highly energetic little girl I was. A blend of artistic creativity and free spirit, it was no surprise that I aspired to become an artist and be my own boss. That’s probably why the journey of entrepreneurship has been a recurring theme in my life. I can recall all those passions and ventures I pursued, before and after departing my native country.

I left my country to study art and become an artist. But after all was said and done, I realized that I didn’t know how to make money making art for my own sake, I wasn’t going to make art for the sake of money, and I wasn’t going to become a starving artist. How was I going to reconcile all that? “Listen to your father, girl, revert to your science background and get a professional job!”

My first job here in Buffalo lasted eight years. When I lost it, I saw it as a sign to start something on my own. I engaged with Buffalo’s vibrant start up community and sought guidance from SCORE and SBA organizations. I enrolled in business classes and tapped into a supportive network of accomplished business leaders and advisors. Only to learn that my business concept possessing an artistic flavor didn’t conform to a generic mold that could be replicated.

When I have decided to revive my blog to compensate for my limited sphere of influence (SOI), I knew I wasn’t going to limit myself to writing exclusively about real estate. I had no intention of confining myself to a specific niche, as I had done in the past. I wanted to write about my art, my career in IT, my new venture in real estate, entrepreneurship, and so much more.

I wanted this blog to capture all that made me who I am today – my way.

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