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My Art Store MVP

Posted on Sunday, July 21st, 2024Tuesday, October 1st, 2024 by Ella Joseph

Today, I’m announcing the launch of my art store. This has been in the works for a very long time, and thanks to my brother, it’s finally coming to life. Thank you, my dear brother, for helping me make one of my long-time dreams a reality!

Why MVP?

Launching with a MVP (Minimum Viable Product) allows me to bring my art to you sooner rather than later. In the world of startups, the MVP is a version of a product with just enough features to be functional – the “must have” rather than the “should have” and “nice to have” features:

  • User-Friendly Interface: Browse the collection with ease. Our store is designed to be simple and intuitive.
  • Secure Checkout: Your security is our priority. Enjoy a smooth and safe checkout process with multiple payment options.

For my art store, this also means starting with a minimum number of products. This approach will help me expand the art print collection based on your feedback.

What’s in Store?

  • Curated Art Prints: The first series is composed of three images generated from my video work “Euphoria or One Piece Always Missing.” The images come in museum-quality art prints that you can frame yourself, as well as framed and matted, ready-to-hang museum-quality art prints.
A screenshot of three art prints from my "Euphoria or One Piece Always Missing" series, set up for sale on my online art store at store.ellajoseph.net

Euphoria or One Piece Always Missing: Created and presented in 2002 at Nieuw Millennium in Amsterdam, the Netherlands, as a dance performance. It was later developed into a video piece and screened in over 15 European countries as part of Euroscreen21.

By supporting my art store, you’re buying a piece of meaningful art – originally created as non-commercial art – that captures my heart and mind at a specific time and place. You’re also contributing to the creation of new work. Currently, the sale proceeds will be invested in the production of a new performance, “Rhinoceritis in the Making,” to be presented at Pausa Art House on May 1st, 2025.

Please visit my store and don’t forget to leave your comments below.

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